What are keywords on Google?

 

Keywords, in the context of Google and other search engines, refer to the terms or phrases that users input into the search bar when looking for information. These keywords are crucial for search engine optimization (SEO) as they help determine which web pages should be displayed in response to a user's query.

When a user enters a search query on Google, the search engine scans its vast index of web pages to find the most relevant results. Websites and content creators optimize their pages by including relevant keywords in their content, titles, and meta tags to increase the likelihood of appearing in search results.

For example, if someone is looking for information about "best smartphone cameras," they might enter those keywords into Google. Websites that have content related to the best smartphone cameras and have effectively incorporated those keywords into their pages are more likely to appear in the search results.

It's important for website owners and content creators to conduct keyword research to understand which terms are commonly used by their target audience. This helps them optimize their content for those keywords, improving their chances of ranking higher in search engine results pages (SERPs) and reaching a broader audience.